Nike

Nike App, Membership

At the core of Nike's direct-to-consumer strategy lies its membership program. This program plays a pivotal role in driving digital expansion and cultivating a devoted customer community that interacts with the brand through avenues that extend beyond mere shopping. As an extension of Nike membership, Unlocks are offers within the Nike App that give members exclusive, personal access to products, promotions, expert guidance and experiences. We crafted the experience to evoke surprise and delight among members, employing a rich yet strutured design language.